Inis’ unisex fragrance, Energy of the Sea, has been a best-seller for years – and now the brand is expanding with the launch of Sea MIneral Soap and Invigorating Sea Mineral Body Scrub. 

The ocean inspired the development of the scent – and the brand gives back to nature. Inis founded the Irish Whale and Dolphin Group, which is dedicated to the protection, conservation and better understanding of whales and dolphins in Irish waters and across the world.

Inis is the Irish word for island, and the fragrance was inspired at Roundstone Beach on the western coast of Ireland. The brand describes the scent as fresh, clean, and energizing. It contains top notes of lemon and marine; heart notes of lily of the valley; and a base of sandalwood and clove.

And the packaging? The frosted bottle has a silver shiny cap, and is reminiscent of natural rounded shapes found in nature. The new products include a bar soap in a box, and body scrub in a tube. The packaging is mainly white, and decorated with blue graphics, including images of the sea – to match the look of the brand’s fragrance and other personal care products.